Most often, it is people who have a love and passion for flowers in general that want to enter into floral design. Floral designing is what often entices them into opening a florist shop so that they can present and sell their beautiful presentation. There are some challenges, but they are well worth overcoming for those that enjoy working with flowers.
Learning the Basics
It is essential if one is going to enter into a business that they at least understand the basics. When it comes to working with flowers, it is more than just knowing how to run a business. Often the drawing features to flowers is the floral arrangements themselves. For example, flowers just dropped into a vase are not going to be very appealing, compared to what a floral designer can do with them. Therefore the business owner of the floral shop is going to need some experience in floral design to get them started. Or, the alternative is to hire a floral designer.
Even in the floral industry, floral fashion is a trend. For example, people buying flowers tend to go with a specific flower like roses one year then the next year it might be carnations that are in demand. Therefore those in the business of selling flowers have to know what is going to be trending so they can build their inventory based on this.
Getting experience before one enters into a business of their own in the floral industry can be really beneficial. This may be something as simple as working in a growing floral environment or working as an assistant in a floral shop.
It is a good idea to start small. The focus should be on offering flowers for the many different occasions that they are popular for. Once the floral designer has built their reputation, then they can expand their product line.